Here are a few tips you need to know when setting up SEO for the first time.
The website popularity increases if more people enter your website.
More web traffic means a higher rank in search results.
To increase web traffic, you have to make your website more noticeable.
Refer to the tips below to raise your website popularity.
The search engines deem news and journalistic articles as credible and rank them higher on search results. Therefore, you should ask a reliable news website for press coverage on your store, and provide the necessary material.2) Make your online store unique
Unique experiences are more memorable. Provide differentiated products and exclusive services to leave a strong impression on visitors and prompt their next visit.3) Create helpful content
To promote your store's name, create various content that's helpful and enjoyable in addition to information related to product details and purchases.
Moreover, the content should include keywords that are trendy and related to shopping.
There are many ways to enhance your store popularity, but the most important way is to be patient and persistent.
There are 3 ways to build website credibility:1) Display a security icon
Web hosts offer various security features such as SSL, which converts HTTP into HTTPS in the website address to indicate that the website is protected.
This way, you can certify that your website is safe.
Display a warranty on the order and shipping pages that is clearly visible to customers.
This can increase your website credibility by helping customers feel safe about their orders and deliveries, knowing that they can be compensated in case of an accident.
Referrals may sound like something fancy; but in terms of website credibility, referrals mean reviews.
To be precise, referrals mean reviews written by customers.
The customers' trust in your website will increase if more customers mention your store on social media or leave many reviews.
Therefore, you can ask your friends to promote your website or host various events.
The domain is your store's sign and it will never change.
Therefore, you can improve your SEO by creating a memorable domain name.
Refer to the tips below to create an effective domain.
As names are hard to remember when they are long, your domain should be short and easy to pronounce.2) Create a new word
Most words are already used as domains due to the long history of the internet.
So, try creating a new word that represents your store and use it as your domain name.
The most popular domain format is ".com," which can be used worldwide.
Create a domain ending in ".com" if possible.
When creating or purchasing a domain, you want to avoid ones too similar to your rivals or other companies.
Moreover, you must make sure you do not infringe on anyone else's trademark.
To allow search engines to easily find your store and have it included in search results, you need to check if you have logically structured your store page.
Refer to the list below and check your store structure.
The H1 tag is usually used and recognized as a title. Therefore, the title, as a top section of your posting, should be made with the H1 tag only.2) Keep the page title within 70 characters.
A title that has longer than 70 characters will be cut on search results.
It is important to keep the title short enough for customers to understand it at a glance and include keywords.
The meta description is a description that appears on search results, explaining about your page.
It should include a specific and precise description, as well as keywords while keeping within the 150-character limit.
Search engines recognize images with alt tags.
In other words, the alt tag is used as the title of an image in terms of search results.
Your posting will be more likely to rank high when people search images or keywords if you use alt tags more similar to the content.
While there are many other ways to improve the visibility of your store, we recommend you follow these easy steps to begin with.