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Ecommerce marketing strategies for attracting customers and making your first sale

Starting Your Business

Learn how to open an online store.

01Promoting your online store to your friends

You may find it uncomfortable to sell products to someone you know.
But selling products to your friends and family can be the easiest way to make your first sale.
As most friendships are built on mutual trust, your friends can be the ones who can vouch for your business; this helps your business grow by word of mouth.

Furthermore, you can receive a range of opinions on your product from your friends and family as they are all different in terms of taste, personality, age, and gender.
They will offer useful and reliable feedback for your success, which can help you to decide your target customers.
Do not take your friends' opinions personally even if they hurt your feelings.
Instead, use them to build a foundation for quality products and services.

Sell or gift your products to people around you and ask them to share their testimonials on social media or with friends.
This is the easiest way to create evangelists who spread the word about your products.

02Using social media sites

Social media is not where you just expose your products to shoppers.
You can interact with your customers closely and communicate your products effectively on social media.
If you are targeting young shoppers, creating a social media account for your online store is a must because they are the generation who share information on social media platforms most actively.
Understand your target customers, and then create and run an account on a social media platform which is the most popular among them.
Running a social media account may be not as simple as you think, but if it can increase traffic to your online store, it's worth trying.

Learn about things to consider when you upload product images or details on social media

1. Regularly update your social media page

Make sure your social media account is kept up to date with regular posts.
It can increase customers' trust toward you and your online store, increasing traffic to the website.
Social media posts are usually shorter than blog posts, so they are easier to upload regularly.

2. Maintain consistency in your images

There are mainly two ways of adding images on social media:
uploading photos with different colors and compositions or maintaining consistency in photos uploaded on the social media account.
If you run a social media account for promoting your products, the latter is more effective because customers see product photos as a collection, rather than individually.
Consistent colors and compositions help to clearly communicate the identity of your store.
So, make sure to use the same camera and filter for all product photos.

Photographs with different colors and styles
Photographs with consistency
3. Do not post personal photos or posts.

Do not share your personal photos or posts on your business social media account.
Also, make sure you do not include any image or information that may violate any person's personality right or copyright.
Any information or image included in your post must be accurate and factual.

Responding to customers' inquiries promptly can also help attract customers to your online store, especially when you have just started out with your business account.
Start a social media account for your business. It will be a great place for potential customers to build connections with your brand and products in their everyday life.

03Search Engine Optimization

Search Engine Optimization (SEO) refers to the process of optimizing your website so that it can rank high in the search results on search engine websites, such as Google and Yahoo!.
For e-commerce marketing, SEO is a powerful tool that helps attract customers by allowing you to make your website appear first in the search results with a simple change of keywords.

Go to [Getting Started > Store Setup > Search Engine Optimization] to learn more about SEO.

04Starting a blog

One benefit from running a well-designed blog is that you can attract visitors to your website through blog posts shared on social media, search engines, or other websites.
The blog posts about your e-commerce business can serve as sales representatives that draw visitors to your online store.
What makes a great blog is quality content.

Learn about how to create great content below.

How to create great content
1) Quality information

You need to have a deep understanding of the topics you are going to write about.
Uploading boring content easily found on the internet cannot interest your audience and can even come off as lazy.
Try hard to create a good post by learning and researching the topic you will cover.

2) Timeless and topical content

Timeless content covers topics that are useful enough for people to revisit for years to come.
It may not drive web traffic, but it can help maintain a steady stream of visitors.
On the other hand, topical content covers current trending issues that catch people's attention.
It can help your traffic soar as long as it contains quality information.
Finding the right balance between timeless and topical content can help to maintain your blog traffic.

3) Regular updates

Just like when you run social media accounts, making regular updates is important to build trust with your visitors.
When you are not able to upload a new post, let your audience know and ask for their understanding.
Regular updates show how well your blog is managed and make your blog content look more useful and reliable.

Have you written a good post? Now it's time to promote your blog.
Learn how to promote your blog below.

Promote your blog
1) Share on social media

Once you have created new content, you need to share it with as many people as possible on social media.
Regularly share your blog posts with your friends through your personal or business account.

2) Send emails

Send emails with links to your blog or blog posts to your existing and potential customers.
Sharing your blog posts is a better way than merely sending promotional emails in drawing customer attention for potential sales growth.

3) Build a relationship with other bloggers

Try to connect with other bloggers who have lots of followers thanks to their quality content.
Give them some useful information and introduce them to your followers.
You can also promote their content and they can do yours in return.
This way, you can turn the audience of other blogs into your potential customers.

4) Organize various events

The benefits of organizing blog events outweigh the costs.
Participants' personal data and comments collected during the events serve as useful data to figure out your target customers.
These events can also help you draw people's attention, which ultimately drives up traffic to your website.

05Providing grand opening coupons

Many startups provide various offers as part of their grand opening, hoping to raise their brand awareness and create a good first impression on their customers.
Unlike offline stores, on-street promotions are not available to online businesses, so you need to advertise promotion events via emails, social media, or blogs.

One promotion strategy is to give away grand opening discount coupons.
Customers feel reluctant to buy products from a brand-new online store with few customer reviews.
To resolve this problem, startup businesses can provide coupons, which persuade new customers to try your product at a discounted price.

In a survey, 86% of the respondents answered discount coupons increase the chances of buying a product at a new store "significantly" or "very significantly."

Use discount coupons to encourage your customers to make their first purchase at your store.