Plan your sales strategy using results drawn from the ecommerce analytics tool.
Planning a sales strategy requires you to map out a scenario to achieve your sales goals through the promotion of the core product at your store.
Step 1. Deciding on your core product and product concept
Based on the results of your product and customer analytics, decide on a core product that will be actively promoted on your store.
Once you have decided on a core product or product category, you need to select a concept to communicate your product to customers.
The product concept needs to reflect the image that your customers have of that product, including its marketing position.
Be aware, that a product cannot have multiple concepts.
Expand on your product’s biggest strength and use it as your concept.
- Offering a free gift for non-core product purchases can help boost sales.
Step 2. Planning your promotional strategy
Using the results of your customer analytics, select a time period that allows you to promote your core product most effectively.
You can also implement various promotional offers that focus on your product during this time.
In addition, you can sell bundle packages which include your core product, offer discounts, or provide incentives for purchasing related items.
- Use check-in events to repeatedly expose your products to customers
- Provide discount coupons to regular and repeat customers.
Refer to Cafe24's various features to plan your promotional strategy.
Step 3. Setting realistic sales goals
You can predict the average sales growth using results from your sales analytics.
This in turn can be used to set attainable sales goals.
If you set your goals too high, it may be difficult to build a viable sales strategy because there is no basis for setting your sales targets.
Moreover, you will be wasting unnecessary budget, human resources, and time on unrealistic goals.
You may even end up repeating the same mistake again because you will be unable to find the source of the failure.
To conclude, a good sales strategy should include a variety of promotional events to encourage customers to experience the value of your brand through predictable customer behavior.In turn, this experience will lead to actual purchases.