There are many reasons as to why a customer may give up midway when purchasing a product—they may have a change of heart, or feel that it is too expensive.
These reasons are related to the customers’ preferences and their environment, and cannot be controlled by you.
However, it would be most unfortunate if a customer gives up midway during checkout because the payment process was too complicated.
Customers may feel that your checkout process is too tiresome and difficult if there are too many steps to complete, or there are too many fields to fill in.
For this reason, many potential customers may give up and leave your store entirely.
Furthermore, they will remember your store for this reason and avoid visiting in the future.
- Allow customers to review their shopping cart at a quick glance. Customers may feel uneasy if they are not able to check what they are buying.
- Make the order process as brief as possible. Exclude fields that exist only for your reference, such as reasons for purchase.
- Ensure that the customer’s most recently used delivery address is saved and automatically loads when required the following time.
- Offer various payment methods.
Cafe24 provides store themes that include all of the above criteria for your store’s checkout page.